another trend arrival
February 28, 2012 | By Shannon Kelly
Airports are looking beyond kitschy souvenirs and lack-luster decor. In the Marseille airport in France, we spotted this creative waiting area adjacent to our British Airways gate.
As far back as April 2008, we wrote about the untapped opportunities at captive venues and pointed to examples at Heathrow, Sea-Tac, and Hong Kong. Since that initial post, a variety of businesses have stepped up their game in an attempt to woo a temporarily beached demographic. Just in the last month, San Francisco International Airport unveiled a yoga room for travellers and the Los Angeles Times reported that airports are becoming classy shopping complexes.
It's not often that we toot our own horn, but we're firm believers that trend projections are only as good as the concepts they inform. To learn more about how we convert consumer insights into made-to-measure strategies for you and your business, inquire about our custom trend reporting.
