Expertise, passion and specialist skills are celebrated and creativity goes hand-in-hand with technical shrewdness. Within the workplace, consultants and external resources are brought together for their skills on individual projects- like a film production. Concept: combine the best talent and disseminate after the film or project wraps.
Examples within consumer culture include in increased reliance on independent programmers in the tech industry, increasing numbers of senior designers leaving agencies, and marketing professionals/project managers contracted by fortune 500 companies to fulfill specialized roles. This also saves the hiring company from paying out health insurance and stock options on short-term projects.
Star designers are lending their skills and names in the mass retailers, licensing, and hotel industries on a project basis: Isaac Mizarhi, Liz Lange, Cynthia Rowley are all designing items for Target, Todd Oldham also at Target & Lay-z-boy; Hotels: Philippe Starck for Ian Schrager & Morgan Hotel Group; Licensing: Versace; and the latest Tom Ford brand for Estee Lauder & Marcolin Group.
Places we dig: A creative salad company in Manhattan is elevating quick casual dining. Choose from two salad/sandwich options, over 60+ fresh ingredients and 28 dressings to create the dish of your dreams or pick a chef-designed alternative. All ingredients are then chopped with a double-bladed mezzaluna knife and served with flat bread. We were impressed with the on-trend & customizable approach to the bustling lunchtime scene.