Word has been floating about in certain circles of trend watchers and food types about the to-go pizza made in the shape of a ice cream cone. Founded in 2002 and based in Padova, Italy, they are franchising like crazy after opening five locations in Italy. There are plans for Kono's in the UK, Japan, Russia, Columbia and Korea.

What I do not understand is why anyone would put a Kono Pizza (or go to one) in Napoli, the undisputed city of pizza. I'm perplexed.

And no, I did not order one. I went for proper pizza at Da Michele and L'Europeo di Mattozzi. Street pizza on Via dei Tribunali at what I think was Di Matteo. Here's the best.