After hearing about UNIQLO from friends in nyc (opened in fall of 2007), I was very excited to see for myself what all of the buzz was about.
Unfortunately, the store in London (late-October 2007) was a total bust, the merchandise was of poor quality, service was non-existent and merchandising looked mass market. Nothing innovative. Nothing memorable aside from the tile wall behind the cash for the low-low prices. I just don't get it.
Beef (manzo), Chicken (pollo) or ham (prosciutto) flavored baby food sold at a roman pharmacy. Love the packaging so much that we looked up the manufacturer for more inspiration. Go to Mellin for more information.
What interests me is media and cultural spin on the iconoclasts and creators of divine treasures we eat and wear. Just because you own a pair of Louboutins does not make you a fashionista in the same way that eating at a meal at the French Laundry does not immediately make you a foodie.
Why? For approval, street cred, uniformity? Common ground? Can't we just admit our love affair with food and fashion without becoming a self proclaimed expert?
Our client, Pulp Lab is bringing retail a big surprise. Launched in October, the store hosts monthly shopping events of carefully curated merchandise and art. It’s inclusive presenting exclusivity rarely seen outside of Tokyo or New York City. We love that the Pulp Lab pushes the boundaries of the status quo and would be dying follow the locals twist on the “popup”.
After returning from an unsuccessful trip to the drugstore for some fashionable deep dark blue polish (sold out). I was given my new favorite: Big Smoke by butter LONDON. It's the perfect metallic navy polish for dreary winter days and formaldehyde-free.
This experience got me thinking... how can 3 different drugstores be that low on inventory? Is navy the new black? What does navy for spring say about consumer attitudes both in fashion and consumer culture?