1205 Local
Local 1205
 
Effortlessly, without the use of subway tile or metro-racks, you can tell that Local 1205 has a New York influence — without an olive oil sampling table or menacing tower of coffee beans in burlap bags. Let's face it, we've all seen plenty of knock-off Dean & DeLuca's in the specialty grocery market, and it was time for someone to give shoppers something new.
 
Craig Weiss' micro-mart concept is rustic and industrial enough to let the gourmet foods, local produce, East-Coast style deli, and raw bar shine.
 
local 1205
 
Local 1205 might not be entirely local, but the merchandise assortment is compelling nonetheless. Across from a selection of imported mustards (France), Boat Street Pickles (Seattle), and Pane Carasau (Italy) there's a counter for grass-fed meats, charcuterie, bread, and a station for made-to-order sandwiches. House made Porchetta balances New York meats from Katz’s and 2nd Avenue Deli.
 

 

In front of the sandwich counter, a variety of pickles and olives in barrels make an Organic Foods Store self-serve fixture look impersonal.

 
The space is well organized and a bit sparse by grocery standards. We imagined a few of our merchant pals clamoring to "stack it high and let it fly". But clearly quality trumps quantity here. There's space for everything to breathe, including metal bins for bulk dry-foods like steel cut oats.
 
raw bar

 

An extensive cold pressed juice and smoothie program coupled with raw vegan foods reflect LA's sunny disposition without that hippie vibe. Of the four distinct areas within the store, this is clearly the busiest.

 
VML
 
Something caught our eye at Bistro Ralph in Healdsburg, CA and it wasn't the charming room.
 
It was the unique astrology-inspired horizontally-placed VML black-and-white label which tells a whimsical story of the woman winemaker as sorceress — blending natural elements through rich black images within a utopian backdrop. The illustrations seem to move with the seasons as insects, flowers, and human kind are in sync with the planting calendar.
 
The visual story of the winemaker as a sorceress and the lovely Pinot Noir was riveting combination. Beyond compelling — we had to visit the winery.
 
 
{photos by The Dieline Wine & VML Winers}
 
VML Winery opened in April 2011 at the location previously occupied by Belvedere Winery owned by Bill Hambrecht and later C. Donatiello.  The winery is named for winemaker Virginia “Ginny” Marie Lambrix and is a partnership of Bill and Woody Hambrecht, Phil Hurst, Mark De Mawulenaere and Paul and Heath Dolan.
 
Ginny’s approach to winemaking is organic and biodynamic. In a 2011 interview in Wine Business, she was was quoted as saying “I do believe there is something more to the vitality of the estate when the person farming it is completely engaged. Biodynamics is a really elegant way to farm, and I think the wines that come out of grapes that are grown Biodynamically are more interesting.”
 
VML Winery
 
VML design
 
At the winery located on Westside Road in Sonoma County, the wine menu uses similar graphic elements. The tasting room, with large pounded brass bar, is a perfect backdrop.
 
The graphics for VML were created by Stranger & Stranger, a packaging design agency for spirits, beer, and wine based in London. Within firms website, the case study copy describes the inspiration for the collateral with cheeky humor: "Ginny Lambrix is a witch. Ok, she’s not a pointy-hat-broomstick kind of witch but she's a biodynamic winemaker and she does things with potions and skulls that just sound a bit too witchy. So we made her a label that was suitably worshipful."
 
astrology influencing design
 
As fashion continues to embrace the celestial trend, it's only logical that other industries adopt tactics and themes that already resonate with a design-conscious demographic. We love astronomical objects and the biodynamic philosophy with artistic integrity in a rich scheme.
 
Churchkey Can Co. Launch
 
Churchkey Can Co. is bringing back packaging long associated with Americana with the launch of it's handcrafted Pilsner-style beer. We threw back a few at the brand's launch event on April 10th at King's Hardware to gain insights into how this old-school, three-piece, flat top steel can from Ball Corporation is aiming to change an interaction into an experience.
 
The story of the flat top beer can, which must be opened with a "church key", dates back to 1935 when the first flat top cans were introduced. Canned beer was an immediate success and others quickly joined the marketplace with this versatile packaging. Back-in-the-day, the innovation allowed the portability and freshness to enjoy a beverage of choice anywhere and with anyone. The flat top can remained a standard until the pull-tab came to market in the mid-1960s.
 
Churchkey Can Co
{Photo: Churchkey Can Co.}
 
The throwback packaging is not only unique but functional. "Increasingly, beer drinkers are learning that cracking open a craft beer in a Ball can – whether in an aluminum or steel can – is like tapping a fresh keg ... you get exactly what you expected," said Gary Woeste, vice president, sales and marketing, for Ball's metal food and household products packaging division, Americas.
 
Founded by actor Adrian Grenier, Justin Hawkins, and Ryan Sowards, Churchkey Can Co.'s eco-conscious influence isn't ironic. Cans are a sustainability success story and the number one recycled beverage container of any kind in the United States according to data provided by Ball Corporation. Steel cans have the highest recycling rate of any food package at 66 percent while aluminum cans enjoy the highest recycling of any beverage packaging at 58.7 percent. Both steel and aluminum cans are infinitely recyclable and require less fuel to ship to the brewery and to retail outlets after being filled.
 
Churchkey Adrian Grenier
Justin Hawkins and Adrian Grenier at King's Hardware
{Photo: Churchkey Can Co.}
 
The Pacific Northwest-brewed Pilsner-style craft beer was originated by Portland-based home brewers Lucas Jones and Sean Burke — who have been crafting home brewed beer in their garages for many years. To bring the beer to market, Churchkey Can Co. turned to Joel VandenBrink, head brewer at Two Beers Brewing Co. and the first Washington brewery to produce 12-ounce cans.
 
"It's about the joy of drinking good beer – from the people you drink it with, to where you drink it, and with this unique package, how you open it," said Justin Hawkins, Churchkey's co-founder and creative director. "We didn't make these traditions, but are keeping them alive with Churchkey."

Churchkey Can Co
{Photo: Churchkey Can Co.}
 
The backdrop of King's Hardware was an excellent choice for the brand. "We had a great time hosting Churchkey – obviously I love all things retro. I remember my grandfather and my dad drinking beer from flat top cans on summer afternoons at a lake we used to go to in the Adirondacks when I was a kid," said Linda Derschang, owner of King's Hardware. "The cool thing is the steel can is great for the taste of the beer and is totally recyclable, so you get to enjoy retro packaging without the guilt," she continued.
 
The launch of Churchkey Can Co. marks nearly 50 years since the introduction of the original flat top steel can. Like trends that harken back to an earlier time, the package and product must be in sync to resonate with consumers, retailers, and drinking establishments. In addition to King’s Hardware, the newest flat top steel cans are sold at PCC, Whole Foods, Dig and Pony, and RN74.
 
Churchkey Launch
{Photo: Churchkey Can Co.}
 
For us, the strength this brand centers around simplicity and less-ism — an opener, which obtains its name from its similarity in style to the large old fashion keys formerly used to open a church, and the little extra effort of punching two small triangular holes into the top of the can, allowing for aeration and pouring of the beer.
 
What's nice about this beer — and the experience — is what you can't do when you are opening the can: talk on your cell phone, Instagram what's for dinner, or change the channel on the remote.
 
It's worth the effort.
 
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Editors Note: Special thanks for Erika Desroche of Blonde House Production for the heads up and invitation to this event.
artisan cheese festival
CA Artisan Cheese Festival
 
It was a shocking revelation that we hadn’t attended a consumer festival in nearly ten years.
 
Maybe we were tired after too many years on the trade show circuit, attending events like the International Gift Show, Fancy Food Show, International Housewares Show, Coffee Fest, Natural Products Expo and Gourmet Foods events as buyers.
 
It’s not that we’re jaded exactly—it’s just that the opportunity to spot something truly new and noteworthy in a sea of Chupa Chups and Beanie Babies is rare. For every 2.6 million square feet of exhibit space, there are generally two or three products of note that you can not get or see online, or when connecting with a local vendor or distributor.
 
Fortunately for you and us, product launches are not exclusive to trade shows. Consumer’s insatiable cravings, especially in the food and beverage industries, to meet purveyors to connect with locally made goods drive demand for events where there is a greater degree of transparency. And bloggers can be thanked, in part, for broadening the reach of product reporting.
 
artisan cheese
 
This connection between product and producer was evident this past weekend at the California’s Artisan Cheese Festival in Petaluma as we sipped and sampled alongside cheese mongers, cheese lovers, bloggers, and traditional media.  
 
Motivated by direct to consumer (D2C) sales, profits from events like these directly impact the bottom line thanks to the elimination of distribution and freight (remember that these purveyors need pricey cold transpiration to keep products viable at grocery). Events like these, which launched in 2007, have been popping up thanks to the influx of food savvy customers.
 
Cheese Festival
 
Our favorite session was the “Bacon, Bubbles + Brunch” event with Chef Duskie Estes, sponsored by Clover Stornetta Farms.  It was a wonderful opportunity to show the versatility of cheese—paired with meat (loved the Black Pig Meat Co. bacon) and wine (shout out to Iron Horse Vineyards).  Did we mention that Chef Estes is the Queen of Pork? She and her husband, John Steward of Zazu Restaurant + Farm in Santa Rosa won the Grand Cochon — the national 555 Cochon competition in Aspen, CO.
 
It’s events like these that showcase everything dear to our hearts—locally sourced foods, passion for craftsmanship, and community. These are products made in small batches by people with a passion for what they do.
 
 
Exhibitors at the Artisan Cheese Festival may not have a tradeshow booth at a national event but for these passionate trendsetters, the size of the stage is not the prize — it’s the quality of the end product that matters most. 
 
Random Sandwich
 
Brooklyn-based sandwich service, Randwiches, has put the surprise back into lunch by removing the menu from their operational equation. Subscribers can pre-order up to eight handcrafted random sandwiches via Paypal or Venmo for delivery in New York City. Each filling is not revealed until the sandwich is delivered.
 
Randwiches are hand-delivered by co-owner Jenn de la Vega and she accepts no tips, and asks only for some help with word-of-mouth advertising. Judging from the full waiting list, the culinary experiment is working.
 
{Source: Awesome Food}
 
Versace H&M
Quick and easy, never cheesy...
 
RETAIL
{image: H&M}
 
 
FOOD
 
CULTURE
 
Craft-centric trends are gaining a larger audience thanks to clever marketing and merchandising.
 
Privately made creations and one-of-a-kind expressions have exploded in the marketplace as consumers evolve beyond faux-crafted goods that are made to emulate gourmet foods or boho-chic products. DIY tips and tricks can be found from a plethora of resources: websites (we love P.S.- I made this... and Design*Sponge), magazines (check out Ready Made and anything from how-to queen Martha Stewart), books (both Apartment Gardening: Plants, Projects, and Recipes from Growing Food in Your Urban Home by Amy Pennington and Put 'em Up: A Comprehensive Home Preserving Guide for the Creative Cook, from Drying and Freezing to Canning and Pickling by Sherri Brooks Vinton are incredibly approachable and informational), video tutorials, and marketplaces (a post on DIY would not be complete without mentioning Etsy).
 
The initial success of the DIY movement has been largely focused on economics. As consumers question who grows their produce, raises their cattle, and manufacturers their clothing overseas, make-it-yourself projects allow them to control the in-puts and quality of final products.  It's true that price will still remain a factor but the lure of controlling the end product via quality and craft has been key to the trends longevity.
 
 
DIY has evolved beyond the craft-store crowd — with mainstream retailers like Whole Foods (above) putting their spin on make-at-home displays. Fashion retailers are also embracing this theme by using everyday construction materials from plywood, 2x4s, screening, and metal piping to create elaborate structures like seen at Dover Street Market in London (below).
 
{photo: Dover Street Market}
 
As "making things" becomes relevant to a growing segment, the products, merchandising, and promotions will feel more thematic. Products should be double exposed (i.e. appearing in their "usual" spot and "famlied" together to create mini kits) to appear attractive to the hand-crafted connoisseur. These tactics create interest among potentials and DIY loyalists, who become invested psychologically and economically — resulting in sales of related items (relevant to the DIY task) and/or a cost-shift "trade up" on unrelated items due to the perceived savings achieved by DIY activities.
 
We love how "open source" projects and collaborative events are embracing an attitude of authorship and co-creation and it is only logical that business owners embrace this trend.
 
Taking a note from the Hermes Hermès Artisans Festival of Crafts (a.k.a. the one brand LVMH desires most), luxury conglomerate LVMH opened up 25 of its brands to the public on Saturday and Sunday for Les Journées Particuliéres (The Special Days) providing a glimpse into its exclusive workshops, design showrooms and wine cellars.
 
It was the first time in its history that LVMH has revealed the hundreds of hands and delicate workmanship behind its illustrious brands. Below is the preview video produced for the weekend event.
 

 

Couturiers like Christian Dior and Givenchy welcomed hundreds in Paris. Visitors were shown the high-ceilinged salon at Givenchy where the brand's famous clients like Hollywood stars Audrey Hepburn and Elizabeth Taylor would meet with the famous couturier, who retired in 1995. A grey-haired tailor at Dior, who has worked at the couturier for a decade, showed small groups the proper way to make a men's jacket, which takes about a week and requires 15 pieces of fabric.
 
"These are works of art," said Beatrice de Plinval of Parisian jewellers Chaumet, referring to the bejewelled headpieces the company has produced for the French aristocracy since 1780. Chaumet's sparkling creations can require between 500 to 1,500 hours of workmanship.
 
In Italy, Bulgari, Fendi and Pucci participated in the "Private Days" event, which also reached Spain, Scotland and Poland, according to Reuters.
 
The two-day event was not solely focused on the art of fashion. Top makers from Dom Perignon to Moet & Chandon opened their cellars in France's champagne and design buffs viewed the headquartered in some of Europe's most beautiful buildings.
 
We love the opportunity to create intimate connection between artist and consumer regardless of income level. The grand marble staircase at Dior, situated on Paris' exclusive Avenue Montaigne, was the site of the atelier's first fashion shows, where stars like Lauren Bacall and Marlene Dietrich would watch sinewy models pass by.
 
The rich history and culture represented by these brands offer a glimpse into people, places, and luxury goods before the likes of tabloid magazines.
 
Barcelona hotspot seeks identity as New York gourmet grocery. Or at least that's the word on the street (and on the web) about Cornelia and Co.
 
Fortunately for the owners- this restaurant meets specialty shop is more than just a Dean & Deluca imitation. Sure there is a nod to the iconic retailer but, for the most part, the space feels like a streamlined Italian bodega or a stunning Spanish version of one of the MoMA cafes.
 
Daily Picnic Store
 
Billed as a “Daily Picnic Store”, the merchandising of food products ranging from packaged meats and delicious cheeses to an International selection of wine and to-go antipasti. Stainless steel casework is used in combination with mismatched furniture and a monochromatic palate to showcase an authentic love of food under vaulted ceilings.
 
 
Italian touches, from equipment to products (both prosciutto and jamon iberico are represented side by side on the menu) are highlighted purposefully within the U-shaped space. The cafe-style seating flanks both walls, with a larger space dedicated eating areas toward the back of the room to give the impression of distinct environments.
 
 
Shelves filled with gourmet products for "picnicking" are adjacent to a buffet-style hot station. The all-day restaurant shifts gears in the evening, when the the cafeteria closes and servers attend to the tables of lawyers having an after work cocktail, couples dining on freshly-made pasta and beautiful people toasting with glasses of Cava (or Prosecco).
 
menu
 
There's a great blend of informality and structure in the design philosophy of the environment as well as the branding. Clipboards securing the dinning menu feel more American schoolhouse than Catalonian with chalkboard black and white graphics.
 
 
The refrigerated cheese cellar is a hidden treasure within the interior part of the U-shape. No matter where you look, there is something to captivate your eyes and wallets.
 
Always a sucker for beautifully packaged foods, the service clearly makes Cornelia and Co. a destination. In a city full of compelling design we love the chic downtown atmosphere, tempting displays, and exquisite merchandising.
 
hermes flagship
hermes flagship
The iconic Hermes Flagship in Paris via Instagram.
 
We love how the former swimming pool of the Lutetia hotel was transformed with three giant ash-wood lattice huts, reminiscent of nomadic tents, to showcase the fine luxury goods.