American Food 2.0
Food Truck Nation
{photo: Friends of the U.S. Pavilion Milano 2015}
Friends of the U.S. Pavilion Milano 2015 has launched an "American Food 2.0" campaign that includes food trucks as a key element at the Expo.
In partnership with The James Beard Foundation and the International Culinary Center, and in association with the American Chamber of Commerce in Italy, the Friends group will work for a vibrant U.S. presence at the Milan Expo that includes state-of-the-art digital media and interactive technology. Read more about the project goals and partnership opportunities, here
Under the theme "Feeding the Planet, Energy for Life," Expo Milano 2015 will take place in Milan, Italy from May 1 through October 31, 2015. Like all World Expos, the event is intended to leave a cultural, social, scientific and technological legacy on a theme of global interest.  The United States of America will be one among at least 147 nations and regions represented at Expo Milano 2015.
We love how this project highlights the Global Locality trend we projected in 2012. 
Being on the road for business and locating food trucks isn't always easy. And hunting down twitter handles can take more time than it takes to wait in line to place your order. That's why we were delighted to hear about a new website that provides a searchable database and ordering system for food trucks.
{video: Fast Company} works with independent food trucks and restaurants in New York to connect hungry and click-savvy patrons with convenient options. Once a customer makes a payment through the online, a ticket is printed using a GPRS device within the food truck with the order details. The website only charges the business $0.10 per order, rather than the 10-18%. 
{Source: Fast Company}
Prickly Ash PDX
Prickly Ash
This is how a road trip should start (if you are not the designated driver for the final 250 miles).
There are over 475 food trucks in Portland, Oregon according to a June article in Saveur. But unlike other cities where permits are costly and/or regulations define how close food trucks can park near competing restaurants (and how long they can stay in one spot), Portland serves as an example of how food trucks can have a positive impact on the vitality and connectedness of a community.
With hundreds of lunch options, a packed car, and pup in tow, it seemed in our best interest to consult an expert with similar tastes. For us – that person is former colleague Nicole Sakai, partner at Factory North and food blogger. At the Mississippi food pod, you can sit on the deck at Prost, order from any food carts, and bring your food back to the deck and drink your beer with your dog by your side.
We loved the Portland-style Chinese Roujiamo flatbread sandwiches and Szechuan pickles from Prickly Ash. Each "Mo" flatbread is flattened and prepared for each sandwich when ordered, similar to a handmade tortilla.
Thanks Nicole for all of your wonderful recommendations. We will be back to Portland again soon.


- The Alexander McQueen retrospective that just opened at the Metropolitan Museum of Art in New York is the Costume Institute's most popular exhibition ever.
- Guerrilla gardening goes mainstream with the Kabloom SeedBom.

- Missoni is the next brand to partner with Target on a 400 piece collection to debut September 13, 2011. We predict a NYC event and/or pop-up to coincide with Fashion Week & Fashion Night Out.
- Catch the London Olympics fever before the Anglomania trend peeks: Stella McCartney unveils adidas Olympic collection in fashion film.

- The Southern California companies that outfit and customize catering trucks (or lease them out) enjoy a boom as the food truck trend spreads throughout the country.
- Innovative punches that will make your Granny blush.
- Startup Tabbedout, a platform that allows you to pay your restaurant or bar tab with a smartphone, has raised $3.7 million in additional funding from New Enterprise Associates to complete the company’s Series A round of venture funding, totaling $5.75 million.

Is going "on tour" to pop-up retail what mobile carts were to underground supper clubs? We're wondering how far food and fashion innovation will go to meet marketing needs.

- David Lynch, the master coffee roaster?
- Will Alice Waters be the next Oprah for the fresh food movement.
- Conran, one of our favorite NYC housewares stores formerly under the Queensboro Bridge, sets up shop in ABC Home & Carpet.

- More nail trends and opinions from The New York Times.
- Earth friendly fashion without the crunchy granola bits.
- Are you a great fashion filmmaker? Think you can take on Tavi Gevinson? Check out A Shaded View on Fashion Film 2010.

We're thrilled- the intersection of food and fashion makes its way to Japan via "farm gals".




Need a little pick-me-up sugar high while you preview fashion week and celebrate Fashion Night out?
For Fashion Week, Glamour Magazine is taking the food truck frenzy to the next level of marketing & promotion by driving around in a big pink truck handing out free cupcakes. The schedule, should you find yourself in need, is as follows:

6:00pm to 6:30: Berdorf Goodman
6:50pm to 8:30: Barneys New York
9:00pm to 9:30: Wooster and general Soho (Adidas Store/Juicy Store area)
10:00pm to 11: Meatpacking District

{sources: NYTimes / Eater NY}

We'll be back soon!