Today was a wonderful day for the food world, and we're surprised that more consumer packaged food (CPG) brands didn't take note. Chanel surprised everyone with an enormous chic supermarket set that had critics fascinated with "a conjunction of high and low". 
 
For years, the grocery, food, and CPG industries have taken inspiration from the fashion world, using similar graphics, colors, and campaigns – especially in the artisan, specialty, and luxury markets. But slowly, the tides have been turning as the world has become increasingly fixated on eating, rating, and photographing meals. 
 
This beautifully merchandised stage in Paris was a tipping point for food culture and a statement for modern life, complete with plastic red shopping carts and generous mounds of fresh produce as a backdrop for luxury goods. No detail was overlooked. Each packaged item was labeled with custom Chanel product names and cohesive artwork that referenced the brands founder, Coco Chanel, and her legacy. It was essentially a more sumptuous and gorgeous version of Picard or Trader Joe's. 
 
 
 
We've been reporting on the fusion of these industries for some time and are thrilled to see Chanel's interpretation. And, while we can't give out all our secrets to trend predictability, we often report on trends in  Food+Fashion. To do that, we spend countless hours reading, researching, viewing, traveling, and sampling relevant products, campaigns, and concepts, which gives our clients a tremendous competitive advantage and the ability to significantly target their customers better.
 
Hungry for themes, products, and behaviors from outside your field of vision from a trusted resource? Look no further.  
 
 

{image: Vogue.uk}
 
In December 2010, Vogue UK took monthly horoscopes to the next level with a whole issue dedicated to the celestial. Keeping with the "Stars" theme, the issue included everything from star motif fashion (very on trend this spring) to predictions of up-and-coming designers that "will be soaring into fashion stratosphere". And the style predictions by astrology sign left us tempted to bring this trend into greater light.

Without a second guess, a daily horoscope feature is welcome in any publication. For years, many have looked to astrology for personal (love) or professional (new job) advice and the fashion community has cashed in on this cultural fascination to create both high-end and mass-market, products that depict star signs.

 
{Photo: Ruffian - Fall/Winter 2010 Runway}

Beginnings of the trend in fashion and culture:
  • Jewelry with motifs and meanings of ancient mythology have come alive through wings, animals and reptiles that hark back to medieval Gothic and Greco-Roman times: serpents, shields, dragons and astrological symbols.
 
{photo: Jennifer Fisher Jewelry - image via thezhush.blogspot.com}
 
  • The release of Planetary Apothecary: An Astrological Approach to Health and Wellness by Stephanie Gailing in March 2009 marked a shifting point in culture. The book was featured on DailyCandy and bridged a New Age art with nutrition.
 

 
  • Window decals with astrological signs were featured at the Missoni store in SoHo (NYC) in September 2010.
  • Following F/W 2010's melting glacier, Karl Lagerfeld created a five-story gold lion to guard the Chanel runway, a reference to Mademoiselle Chanel’s astrological sign, Leo.
  • Astrological printed motifs on the F/W 2010 Ruffian catwalk.

Moving into fall, we see this trend will evolving with astrological-inspired graphics and an array of charm bracelets for gift giving with half moons, shooting stars and ringed planets for the dreamy youth stargazer.
 
Photo: Dolce & Gabbana - Fall/Winter 2011 Runway via Style.com}
 
Once a low-cost daily pleasure, horoscopes and the belief in astrology is influencing more than just love-sick teens. Don't be surprised to see a tighter link between astrology and culture as consumers search for meaning during uncertain times.
 
FOOD & FASHIONCarine Roitfeld, editor-in-chief of French Vogue, shares her favorite fashion & food finds in Paris.

FASHION

  • Don’t worry if you’re not in Paris for the Louis Vuitton runway show... just watch it on facebook {via WWD}
  • Nau, Portland's eco-friendly outdoors brand, has quietly unveiled Changing Room, an online-only payment option in which customers pay half of the full price upfront, then have 30 days to pay off the rest.

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FOOD

 

{photo: Chanel}
 
We've talked about trends in paper before: disposable paperware, downloadable kelly bags, and cubeEcraft icons. Now Karl Lagerfeld at Chanel has married DIY, pop-up book style, and origami trends with skill and beauty during the spring/summer 09 show.
 
The monochrome "arrangements" of handmade paper flowers in combination with hairpieces from Japanese artist Katsuya Kamo were spectacular. We can't help but imagine how this might further ignite design.
 
It's a perfect combination of innovation and restraint.
 
Clay jewelry modeled from German delicacies (over sized pretzel brooch and wurst necklace) at the Bernhard Willhelm show in Paris.
 
{Source/photo: Gudrun Willcocks for Style.com}
 
 
We'd love to see Heidi Klum create a gold bratwürste as part of her jewelry collection.

 
{photo: PR Newswire}
 
 
Erin Fetherston has created new limited edition packaging for LU Biscuit and the exclusive designs will be on exhibit in the LU Lounge at Mercedes-Benz Fashion Week from September 5 to September 12, 2008.
 
Unfortunately, the designs (appearing on the Le Petit Ecolier and Creme Roulee) will not be available in U.S. retail stores until 2009.