travel popup
Wythe APC
{photo: Wythe}
 
 
The first rule for a potential popup is knowing its audience, and A.P.C. is once again proving that it’s a brand “in the know”.
 
This summer, check out the French retailer's temporary store housed in The Shop at Wythe Hotel in Brooklyn. The two-month popup features travel-friendly items for the bon vivant, including swimwear, weekenders, and totes to thwart any beach-related crisis.
 
It’s the first shop within a hotel that we’d visit with an empty suitcase. 
 
Whole Foods
{photo: Draft Shack at Whole Foods in Austin, TX}
 
 
FOOD
 
RETAIL
 
CULTURE
  • Is the fifth time a charm? French company homes to break the all business-class curse with daily flights from NYC to Paris. [Forbes]
  • Young & Restless: Millennials are more interested than older generations in traveling abroad as much as possible — by a 23-percentage-point margin. [The Atlantic]
Doddle
Click and Collect
 
A new train station delivery service is bridging the gap between retail and eCommerce in London. 
 
Doddle is planning 300 click-and-collect outposts in railway stations and high foot traffic places over the next three years to provide game-changing service for millions of online shoppers looking to send and receive parcels seven days a week.
 
The new concept, which has received £24m in investment from Travelex founder Lloyd Dorfman and Network Rail, has lured Amazon, Asos, and New Look to participate. The concept will also provide changing rooms for customers who want to try on clothes they've purchased from any online retailer on the way to or from work, a date, or Sunday supper.  
 
Captive venues have long been a growing segment for retail and we love this new take on augmenting the shopping experience with a solution that fits the needs of todays brand agnostic, convenience driven customer.
 
Think of Doddle as a personalized e-Popup. 
 
 
Holoroom
 
Ever want to visualize what your remodeled bathroom would look like? Lowe's thought you might. 
 
Soon, explaining your vision to a contractor, builder, or family will become little bit easier with the help of Augmented Reality. And, unlike a 3D CAD model, you can walk around and experience your future concept.
 
 
We love how technology is helping customers realize their vision. According to the Lowe's Innovation Lab website, the Holoroom "home improvement simulator" will be introduced to stores in Toronto later this year. 
 
It's refreshing when a large-format retailer makes the conscious decision to up-size the customer experience instead of down-sizing the store footprint. 
La Garçonne boutique
La Garçonne
{photo: La Garçonne}
 
TriBeCa has a new, darling boutique to endorse with the launch of the highly anticipated retail store from La Garçonne on Greenwich Street. This venture into brick-and-mortar from a pure eCommerce model features up-and-coming brands and an in-house private-label collection.
 
La Garçonne Tribeca
{photo: La Garçonne}
 
It's refreshing to see online independents embrace retail locations. La Garçonne describes the spaces as "a personal and physical manifestation of our refined, understated aesthetic." 
 
We couldn't agree more – those white walls, the high-gloss flooring, and simple pine plywood fixtures already speak volumes.
SmartCommerce
 
Smart Commerce has a new companion: The Inspiration Corridor.
 
France-based Klépierre and DigitasLBi Paris have created large touchscreens using facial and body recognition, as well as purchase history, to suggest personalized items within a store or mall. Watch the video to see a demonstration.
 
Using infrared Kinect cameras and video analysis, the system identifies age and gender, while evaluating the colors of clothes the shopper is wearing, to display recommendations.  The corridor also accepts barcodes from already purchased clothing for immediate tailored suggestions for styling and accessories.
 
If an item is selected on the touchscreen, Apple iBeacon and indoor GPS will give them directions to the item location based on real-time inventory by synchronizing with the Klépierre mobile app.  
 
While a walk-in wardrobe might not be for those who love to window shop, it certainly helps expedite the purchase process for customers on-the-go, while assisting retailers in cross-merchandising relevant products. We’d love to see Klépierre take the concept one step further by displaying multiple brands of one style so that customers can sort by price. 
 
 
Shared City
Portland
 
Micro-entrepreneurship meets a sharing economy with AirBnB’s newest concept in Portland, OR.
 
According to a post by Brian Chesky, co-founder and CEO of AirBnB, the company has launched a Shared City initiative to enrich “The City of Roses” above and beyond a rental marketplace. 
 
Mississippi Marketplace Portland
 
It's time to venture beyond the community tent at the Mississippi Marketplace food-pod on your next visit to Portland. Concepts for the pilot project include:
  • Working with Travel Portland on joint campaigns to highlight small businesses and diverse neighborhoods. 
  • Helping hosts donate the money they make to local causes and match those donations as a percentage of AirBnB’s fees.
  • Making smoke and carbon monoxide detectors free for hosts to ensure safety.
  • Cutting the red tape and collecting taxes to the city on behalf of hosts.
  • Monitoring corporate property managers who abuse the AirBnB platform.
  • Training programs to help hosts respond to crisis as part of a broader disaster relief and emergency plan.
 
Portland, OR
 
We love how this vision helps to foster community in a way “where space isn’t wasted, but shared with others.” It’s an idea that we feel comes at a right time – when communities are seeing alternative resources to maintain history, preserve infrastructure, and expand urban innovation. 
 
{photo: Merci.com by Enrico Conti}
 
Beloved upcycling concept store, Merci, as returned to Milan for the Salone Internazionale del Mobile tradeshow in partnership with Paola Navone. The designer's studio has been transformed into a popup full of Merci household furnishings and Aseop skincare  – alongside a collection of accessories designed by Paola Navone for Essent'ial.
 
The event ends on April 13th but you can view more photos from the event here
 
pastry mashup
DonutMuffin
Foodspotting: The hybrid DonutMuffin at the Ferry
Building Saturday Market in San Francisco. 
 
 
Six stories you need to know before you hit the water cooler...
  • Hybridification: Are pastry mash-ups a real treat or half-baked? NYTimes
  • Farewell: DailyCandy will shutter next week. Racked
  • Retail Intelligence: Bricks-and-mortar stores are looking like physical websites. Financial Post
  • Transparency: App lets consumers find out if cosmetics contain toxic chemicals. Springwise
  • SmartCommerce: Shazam for clothes finally exists! Racked
  • Design Diligence: Novel eye-tracking study improves label designs. Food Navigator
 
 
Cosmetics Heathrow
 
Why would a cosmetics brand open a freestanding store at London Heathrow when the same products are sold – steps away – at Harrods? 
 
New research confirms our captive venue reporting with robust statistics. According to FashionUnited and Verdict, the global airport retail market will grow 72.9% to $52.9 billion by 2019.
 
And, Generation Research reports that the duty-free and travel retail sales of perfumes, luxury goods and cosmetics increased by 28% between 2008 and 2011 and are predicted to grow another 25% in the next two years.
 
Those statistics, coupled with the world's busiest international terminals and direct to consumer margins, make this little empty Estée Lauder outlet financially enticing.
 
Spotted last year while connecting through Heathrow, our take on the merchandising is less than favorable. If only store and visual design would have taken a cue from the beauty concierge in Hawaii – and forgo the electric blue, modular displays, and faux-refrigeration "best seller" fixtures for a luxurious setting that encouraged pampering and solace.