The first rule for a potential popup is knowing its audience, and A.P.C. is once again proving that it’s a brand “in the know”.
This summer, check out the French retailer's temporary store housed in The Shop at Wythe Hotel in Brooklyn. The two-month popup features travel-friendly items for the bon vivant, including swimwear, weekenders, and totes to thwart any beach-related crisis.
It’s the first shop within a hotel that we’d visit with an empty suitcase.