- Defining Beauty, published nearly a year ago, was the first hint to this concept. Not only did we write the words “simple and complex,” but also we served up two examples of how sensory perception can alter understandings and how something simple can be complex, or vice versa.
- Handcrafted shoes at Al’s Attire: The experience is honest and sincere–simple, perhaps–but the skill and expertise required to fit a made-to-measure shoe is incredibly complex. This art is not something that is taught today, and time and resources limit the availability of staff to create and produce such items. Meanwhile, the dilution of heritage experiences by mass-market retailers threatens to undermine quality.
- On a broader spectrum, the cultural division between Simplicity and Complexity was well represented in food – where ingredients have continued to dominate the edible vocabulary. The transformation of something simple into culinary genius made cronuts™ and Korean kimchi as relevant as salumi from Norcia. The common thread is the time-sensitive, complex chemistry.
We love the retailer’s take on combining lifestyle objects with one important statement piece. This standout presentation is an example of marketing, brand, and creative collaboration that is relevant to multiple trends in food, fashion, and consumer packaged goods.