Syncing your social media channels.
While it might be a timesaver, each platform has a different audience and therefore the messaging should be tailored differently.
Not interacting with your followers.
Social media is the new customer service. As your online presence grows, expect to receive feedback, comments and even complaints from your fans — and always respond promptly.
Sending Auto Direct Message’s to your Twitter followers.
In his article, Augie Ray explains that not only do people dislike Auto DMs, they think less of those who send them and are quite likely to unfollow the senders or even report them as spam.
Julie: I also really like the Macy’s campaign, because it’s not just making great use of current technology, it’s leveraging their celebrity partnerships and presenting new, unique content to consumers — while complementing the brand identity. By insetting the QR codes into the red stars they’ve made new technology friendlier and as a result, customers are more likely to engage in the campaign.
- Hong Kong developer sees a future for more 'art malls' in China. Could the concept, dubbed K11, translate globally?
- London studio of Solve Sundsbo, known for a style of digitally manipulated imagery that could be described as a modern mannerism, captures the McQueen Exhibit and the mannequins are actually models.
- Bergdorf Goodman invites consumers to design and crownsource a Fendi 2Bag on Facebook.
- Pop Pub, a spinoff from NYC latenight favorite Pop Burger, launches this Friday and Grub Street has the details on new menu items that target three distinct dayparts.
- Karl Lagerfeld and Rachel Bison premiere their film shorts for Magnum Ice Cream at the Tribeca Film Festival.
- Prada is launching an online "Made to Order" service that will let customers tailor footwear, sunglasses and leather accessories to their liking. The service is already available in stores and will launch on Prada.com at the end of this month. It will let customers add initials to luggage and design handbags in a number of fabrics and colors. Prices start at £2,500 and delivery will take around two months.
- Stack it high and watch it fly... retailers pile stuff in the aisles to increase sales (NYTimes.com)
- Fashism Loves Foursquare - augmented reality map overlay for social commerce.
- Mary-Kate & Ashley Olsen to launch digital fashion venture stylemint.com with MySpace founder and here's your invite.
- This week in temporary dining, 15-year-old wunderchef Greg Grossman applies his molecular gastronomy know-how to a four-course dinner inspired by the works of Koons, Hirst, Lichtenstein, and Murakami.
- More than 50% of online consumers purchased more private label brands during economic downturn & 91% said they will continue to do so when the economy improves.
- Vending machines that guess your age and sex (via PSFK).
- Research: Fast feeders serve up fresh buzzwords like: "Wholesome. Fresh. Natural. Local. Premium."
- Going Deutsch: Berlin Currywurst, German street food comes to LA LA Land.
- Worth reading - How Luxury Brands Should Approach Social Commerce.
- Rumor: HBO creating "Sex and The City" show for men.
- Social Media’s evolving role in Fashion Week (we thought making a fuss about bloggers in the front row was so 2009)
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