Predictions are only as good as sales at the register. Here are selected results according to independent researchers.
Thanksgiving weekend sales set records
- US consumers flooded malls and took to the Internet during Thanksgiving weekend, spending a record $52.4bn. Retail sales climbed 16%, and shoppers spent $398.62 on average, up from $365.34 a year earlier, according to the National Retail Federation and BIGresearch, reported Bloomberg. {source: Bloomberg}
- A record 226m people went shopping during the Thanksgiving weekend, compared with 212m last year, the National Retail Federation said. {source: Bloomberg}

Shoppers allocate money to "couch commerce" on Thanksgiving Day
- For the 24 hours of Thanksgiving Day, same-seller gross merchandise value for retailers selling through Mercent Retail increased 18% relative to the same 24-hour period in 2010. {source: msnbc}
Online black Friday statistics
- Web sales on Black Friday surged 26% to $816m and 18% to $479m on Thanksgiving Day, said research firm comScore.{source: Bloomberg}
- Black Friday sales increased 6.6% to the largest amount ever, $11.4bn, ShopperTrak said in a statement yesterday. Foot traffic rose 5.1% on Black Friday, according to the Chicago-based research firm. {source: Bloomberg}
- For the 24 hours of Black Friday, same-seller online retail gross merchandise value for merchants selling through Mercent Retail increased by 23% relative to the same period in 2010. {source: msnbc}
Overall holiday spend
- The National Retail Federation did not raise its estimate for holiday spending: a 2.8% increase in sales, or about half of last year’s 5.2% gain. {source: Bloomberg}