arm party
Cruciani
 
If street style snaps are an indication of bracelet trends, the adoption of Cruciani C Bracelets should have hit critical mass when Man Repeller's Leandra Medine coined the term “Arm Party”.
 
Cruciani C Bracelets from the renowned heritage Italian lace making house were an immediate hit among the fashion elite. The traditional needle-made macramé lace jewelry was introduced in 2011 and has been captured via Jak & Jil and The Sartorialist,
 
Last summer, Colette in Paris became one of the first eCommerce stores to carry the range with the following description: “After enchanting Milan they are now taking over the world. Delicate and elegant, they are jewels of needlework. In lace, with a large choice of colors, they also are lucky charms. True objects of desire!"
 
We recommend updating your lineup immediately with an assortment.
 
Purchase yours online here
(And no, we don't get a cut as that would be against our editorial policy.)
 
We had the opportunity to attend a variety of presentations from speakers and panelists on technology, creativity, and emergent media at the Seattle Interactive Conference last month. It was a wonderful opportunity to meet new people and share ideas and insights on creative solutions for transforming communications across mediums.
 
One session that keeps replaying in our mind is that of filmmaker, Jason Silva, who's “shots of philosophical espresso” help to bring awareness to complex futurist principals and changes in society. Here is one of three shorts that he played during "The Creating and Sharing of Awe."
 

{Source: The Biological Advantage of Being Awestruck - by Jason Silva on Vimeo}

Throughout the film, a common theme was Pattern Recognition (something we might know a thing or two about as we convert trends and cultural insights into strategies). This second short, which was also part of the presentation, centers on cultivating the power of ideas with "Radical Openness" and imagination — "allowing us to conceive of delightful future possibilities, pick the most amazing one and pull the present forward to meet it."

{Source: "Radical Openness" - for TEDGlobal 2012 by Jason Silva on Vimeo}

And at that point it was as if a light went on. For as much as we loved the concepts and creativity, Jason Silva was not quoting female thinkers. So, after the session, we took the opportunity to meet him and politely ask why his examples failed to include women. Was there a shortage of ladies in the industry? Thankfully no.
 
So we suggested a new opportunity to pull female philosophers and futurists to a new film based on his research and findings. It's our sincere hope that by connecting the dots, identifying patterns, and suggesting solutions to “A Timothy Leary of the Viral Video Age” we helped to simply cultivate an additional perspective. As it turns out, we're a quick study in 'Radical Openness".
 
weed dating
weed dating
 
 

The agriculture community has taken matchmaking to the fields with Weed Dating, a new spin on the speed-dating concept.

We love how Weed Dating encourages young single farmers to meet a large number of like-minded potential partners in a social situation that embraces the values and time constraints of the industry. We don't see why activists, gardeners, and outdoor enthusiasts don't jump at the opportunity to connect with farmers of similar interests. We can see the hashtag now: #DateAFarmer.

According to Springwise, the trend "has been spotted in Maine, Idaho, and Vermont – among other locales – and it offers new hope for rural agriculturalists suffering from a lack of companionship". Check out the video below.

 
 
 
{source: Springwise}
 
We're heading south for on an end of summer Trendscaping road-trip down the coast, exploring eight cities in 16 days. 
 
Follow In Your Head founder, Shannon Kelly, on Instagram or Twitter to view snapshots from our travels.
Tags:
 
I am helpless without research material– and the more "motivational" the better.
– David Ogilvy, The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners
 
Here's a quick glimpse at some of the eye-candy within the 2013 Trendscaping Report to inspire and motivate. Pre-order a copy here.
Duckapalooza
duckapalooza
 
Everyone’s favorite instructor at the New England Culinary Institute, the bespectacled, white-haired Michel LeBorgne was a fan of a truism common to chefs: fat is flavor. 
 
While the pig may be the undisputed champion of animal fat, the duck, pound for pound, is a worthy competitor. Pork has played a central role in America’s culinary awakening of the last 20 or so years. Artisan bacon, domestic guincale, prosciutto, and sopressata, wooly pigs, and delicious bacon jam. Recently though, it finds itself in applications squarely on the wrong side of the shark: bacon vodka, doughnuts, cupcakes, and less-than-delicious bacon jam.

Enter duck. Fatty and delicious? Check. Culturally relevant to most great world cuisines? Check. Readily available and not too pricey? Check. Overused by every too-clever-by-half, ironically-mustachioed, fixed-gear riding, butcher chart-tattooed chef in _______ and _______ [take your pick of trendy neighborhoods]? Not just yet.
 
duckapalooza
 
Duck confit is more than delicious. It’s transcendent.
 
Michael Ruhlman writes elegantly about this in the introduction to his excellent book Charcuterie. Confited duck leg is fatty, salty, rich, meaty, and satisfying in ways usually reserved for pork. And, in the continuum of DIY advanced cooking techniques, it’s also pretty easy to do. Whole pigs require extensive knowledge of animal anatomy, a full complement of kitchen implements from saws to sausage stuffers, a chest freezer, and a whole lot of time. Whole ducks require a sharp knife, a little practice, and a couple of friends with healthy appetites.
 
duckapalooza
 
On a recent weekend we had 8 ducks shipped up from Liberty Ducks in Sonoma for our annual Duckapalooza event in the San Juan Islands. We dispatched the carcasses over the first glasses of wine, separating legs, breasts, fat, and bone into piles destined for separate, but equally tasty final products.
 
At the end of the weekend (and several more glasses of wine), we had earthenware filled with confit, paper wrapped ham, potted gizzard, cubes of frozen demi-glace, and a handful of cracklings for the ferry ride. The range of flavors and textures coaxed from domestic water fowl is impressive. The only ingredients not included in the body itself are salt, smoke, and handful of common kitchen herbs and vegetables for flavoring.
 
  duckapalooza
 
Porky deserves the time he has spent in the spotlight, but whether you shoot him now or wait til you get home, it’s time for Daffy’s day in the sun.
 
{image: do2learn.com}
 
Color is the universal language that everyone recognizes.
 
Informed by cultural keystrokes, our perceptions are intrinsically linked to the impact of color and navigating that spectrum is vital to relationship building.
 
Colors help to create a recognizable and distinct brand identity. At retail, we often talk about the impact of brand views tied to a logo, packaging design, store schematic, or marketing campaign to provoke an instant reaction.
 
Seasonal themes are often represented by multiple hierarchical tones across a vast spectrum.  Irrespective of forecasts, a mega color like Tangerine Tango will need a backdrop of many shades to pop accordingly and generate desire. This fall, blues dominate the supporting cast with twilight and reflective calm as harvest hues establish a granular base next to acidic shades of moss. Every alpha has a beta.
 
As we examine the continuum of color for 2013, we are far more enthralled with inspiration that sounds a dynamic chord rather than just a singular note.
 
 
This slightly offbeat form of inspiration celebrates the hue, not the race. At The Color Run, runners in white t-shirt experience a rainbow of powdered pigments at each leg of the event 5km race. Every kilometer is associated with a designated color:  1k is yellow, 2k is blue, 3k is green, 4k is pink, and the 5k finish is a “Color Extravaganza.” This celebration transforms physical endurance into a vibrant hue procession.
 
 

Similarly, the kickstarter campaign The Present by Scott Thrift of m ss ng p eces, tells the story of the seasons using subtle gradients of pure color to mark the equinoxes & solstices throughout the years. Using a custom microprocessor commissioned to accurately turn hours into months, the color wheel is a reminder not to sweat the small stuff.  

Regardless of must-have trends, color is creative promise — which raises the bar in terms of architecture, design, and fashion.
 
trendscaping
 
Why Our 2013 Annual Trendscaping Report is Required Reading.
 
1. Trends matter.
Now more than ever, culture is fueling the engine of commerce. Consumer behavior, preferences, and expectations determine our culture. And it’s constantly changing. Keeping up with these cultural changes – or trends – gives you the power to advance your brand. To be in the right place, with the right message, at the right time. To leave the competition eating your dust.
 
2.  We’ve spent our time and money so you don’t have to.
We’ve done all the legwork, scoping out brands, products, and cultural phenomena that are inside and outside your category. Our annual report gives you a concise and stylish account of the latest consumer trends. What’s more, it tells you what they mean for your business. Doing your homework has never been so easy. Or affordable.
 
3.  With insight comes innovation.
It’s not enough to just spot a trend. Great ideas come from understanding what it means and where it’s headed. Think remote retail. Personalized window shopping. Or mini pastries. The more insights you have about your customers’ behavior, interests, and expectations, the easier it is to tailor your business or service to meet their needs.
 
4.  Turn a pitch into a home run.
Whether you’re a manager pitching a new idea to your boss, or a CEO trying to persuade the board, the job of selling never stops. We make it easier by providing additional research, facts, visual aids, and insider knowledge to strengthen your presentation. In other words, the extra muscle you need to knock your next pitch out of the park.
 
5.  It Pays to be Proactive.
The world is changing even as we speak. And that affects business. Exploring big-picture consumer themes and what they mean is crucial to staying one step ahead of your competition – and your customers. Because once you know where people are headed, you can be there to meet them.
 
Get out front and stay there.
Pre-order your 2013 Annual Trendscaping Report here.
 
croatia food
 
Anthony Bourdain and the No Reservations team let the cat out of the bag this week. It's true what they say — Croatia rocks. We should know.
 
In 2006 we visited Istria to soak up the rays, eat a ton of white truffles, partake in a glass or two of Croatian wine, and savor the delight of the sea. Like Tony says, it's a lot like Italy.
 
The newest gastronomic vacation spot will soon be on every wannabe foodie's to-do list for months, if not years. This episode is the tipping point for a delicious peninsula, thanks to Tony. Mark our words: prices are climbing so go while the going is good.
 
croatian food
{photo by Villa Annette - our hotel seaside hotel in Rabac, Croatia}
 
Before you get your elastic-waist pants on for an epic culinary excursion, it's important to mention couple of things that were not addressed in the No Reservations Croatia episode (warning: there are a ton of f-bombs).
 
If you love wine tasting, you should get a driver. You absolutely can not drink like a TV host and get behind the wheel. There's a zero tolerance policy for those in charge of yachts or boats and a blood/alcohol limit of 0.05 for drivers. Police routinely check motorists for drinking while driving and will administer a breathalyzer test.
 
Secondly, much of the Croatian coastline makes the Amalfi Coast look like child's play for the above average driver. And the inland roads, at least in 2006, are the Adriatic version of a one-lane autobahn. Trust us, it's hard to relax and digest food while gripping the steering wheel.
 
Those cautionary points aside, we loved Istria and are generally pleased with it's newly found fame.
 
It's a food trend years in the making. 
 
artisan cheese festival
CA Artisan Cheese Festival
 
It was a shocking revelation that we hadn’t attended a consumer festival in nearly ten years.
 
Maybe we were tired after too many years on the trade show circuit, attending events like the International Gift Show, Fancy Food Show, International Housewares Show, Coffee Fest, Natural Products Expo and Gourmet Foods events as buyers.
 
It’s not that we’re jaded exactly—it’s just that the opportunity to spot something truly new and noteworthy in a sea of Chupa Chups and Beanie Babies is rare. For every 2.6 million square feet of exhibit space, there are generally two or three products of note that you can not get or see online, or when connecting with a local vendor or distributor.
 
Fortunately for you and us, product launches are not exclusive to trade shows. Consumer’s insatiable cravings, especially in the food and beverage industries, to meet purveyors to connect with locally made goods drive demand for events where there is a greater degree of transparency. And bloggers can be thanked, in part, for broadening the reach of product reporting.
 
artisan cheese
 
This connection between product and producer was evident this past weekend at the California’s Artisan Cheese Festival in Petaluma as we sipped and sampled alongside cheese mongers, cheese lovers, bloggers, and traditional media.  
 
Motivated by direct to consumer (D2C) sales, profits from events like these directly impact the bottom line thanks to the elimination of distribution and freight (remember that these purveyors need pricey cold transpiration to keep products viable at grocery). Events like these, which launched in 2007, have been popping up thanks to the influx of food savvy customers.
 
Cheese Festival
 
Our favorite session was the “Bacon, Bubbles + Brunch” event with Chef Duskie Estes, sponsored by Clover Stornetta Farms.  It was a wonderful opportunity to show the versatility of cheese—paired with meat (loved the Black Pig Meat Co. bacon) and wine (shout out to Iron Horse Vineyards).  Did we mention that Chef Estes is the Queen of Pork? She and her husband, John Steward of Zazu Restaurant + Farm in Santa Rosa won the Grand Cochon — the national 555 Cochon competition in Aspen, CO.
 
It’s events like these that showcase everything dear to our hearts—locally sourced foods, passion for craftsmanship, and community. These are products made in small batches by people with a passion for what they do.
 
 
Exhibitors at the Artisan Cheese Festival may not have a tradeshow booth at a national event but for these passionate trendsetters, the size of the stage is not the prize — it’s the quality of the end product that matters most.