top 5 reasons to follow our read
May 3, 2012 | By Shannon Kelly
Why Our 2013 Annual Trendscaping Report is Required Reading.
1. Trends matter.
Now more than ever, culture is fueling the engine of commerce. Consumer behavior, preferences, and expectations determine our culture. And it’s constantly changing. Keeping up with these cultural changes – or trends – gives you the power to advance your brand. To be in the right place, with the right message, at the right time. To leave the competition eating your dust.
2. We’ve spent our time and money so you don’t have to.
We’ve done all the legwork, scoping out brands, products, and cultural phenomena that are inside and outside your category. Our annual report gives you a concise and stylish account of the latest consumer trends. What’s more, it tells you what they mean for your business. Doing your homework has never been so easy. Or affordable.
3. With insight comes innovation.
It’s not enough to just spot a trend. Great ideas come from understanding what it means and where it’s headed. Think remote retail. Personalized window shopping. Or mini pastries. The more insights you have about your customers’ behavior, interests, and expectations, the easier it is to tailor your business or service to meet their needs.
4. Turn a pitch into a home run.
Whether you’re a manager pitching a new idea to your boss, or a CEO trying to persuade the board, the job of selling never stops. We make it easier by providing additional research, facts, visual aids, and insider knowledge to strengthen your presentation. In other words, the extra muscle you need to knock your next pitch out of the park.
5. It Pays to be Proactive.
The world is changing even as we speak. And that affects business. Exploring big-picture consumer themes and what they mean is crucial to staying one step ahead of your competition – and your customers. Because once you know where people are headed, you can be there to meet them.
Get out front and stay there.
Pre-order your 2013 Annual Trendscaping Report here.