virtual beauty

 

Remember the Procter & Gamble virtual grocery store in Prague that we mentioned last November?

 

Tapping into two of the top 5 consumer trends for 2012, Glamour Magazine has created a similar installation devoted to beauty products across from the Standard Hotel in Manhattan's Meatpacking District, according to Advertising Age.

 

Customers simply scan barcodes with an app on their phone to buy real products for home delivery from the Glamour Apothecary Wall. Brands represented in the pop-up presentation include C.O. Bigelow, John Frieda, Elizabeth Arden, Clearasil and Versace.

 

While the concept of a virtual shopping wall may not be new, we are loving how Glamour Magazine is engaging with customers using innovation in unexpected spaces.

 

{source: AdAge.com}