How do you communicate a commitment to the highest level of craftsmanship for the most affluent clientele without using the stereotypical term of luxury? The answer for Jules Thomas was to hire In Your Head to create a new name, strategy, and platform to coincide with her interior design studio’s launch.
As an adept creative with 20+ years of experience working with some of the most private and privileged clients in the world, In Your Head envisioned breaking the barriers of namesake firms with a concept that leveraged Jules commitment to restoring the connection between modernity and graceful living. The approach was based on qualitative insights that were unique to economic and generational consumer preferences. Maker Agent is the product of those pursuits.
Recognizing that orthodox marketing and PR efforts would not influence the prospective clients of Maker Agent, In Your Head created an authentic and cohesive launch strategy for leveraging precise attributes to best illuminate the customer. We connected Jules to the most relevant design and development creative resources from within our braintrust to implement a modern-meets-function framework that pairs to the needs of Maker Agent.
In Your Head provided Maker Agent with a road map and business development strategic recommendations for conducting marketing and PR efforts in tandem with the brand launch. Building on the high-touch bespoke approach to the practice, Maker Agent was unveiled with cocktails and hors d’oeuvers by James Beard award-winning chef John Sundstrom of Lark to an exclusive list of celebrators beneath the stars of the studio’s rooftop deck.