We connect the dots and create a blueprint for your future.

At In Your Head, we believe that customers’ imminent wants and needs are shaped by what they experience today. We answer the question of “what’s next?” by using our unique Trendscaping™ process that allows us to predict the future with accuracy through extensive observing, testing, and editing - all with an educated eye focused on trend evolution. We carefully dissect, fully comprehend, and then incorporate relevant insights and strategies that will qualify your concepts, expand your reach, and generate growth.

Our on-target brand strategies and inspired solutions have helped our clients ride a media wave that includes: The New York Times, The Wall Street Journal, Vogue, The Huffington Post, Design Sponge, Food 52, Serious Eats, Thrillist, Martha Steward Living, Refinery 29, Elle, Lucky, US Weekly, Serious Eats, Travel + Leisure, and more.

Trend Forecasting

Insights are more than pretty pictures about the latest niche concepts, viral movements, and generational opportunities – they provide holistic solutions to healthier competition, category growth, and consumer dynamics for the future. Our capabilities include:

• Macro and Micro Trend Reports
• Trend Trek’s
• Opportunity Ideation and Analysis
• Cultural Anthropology
• Ethnographies and Focus Groups
• Customer Insights
• Concept Validation
• Keynote Presentations
• Interactive Workshops
• Start-up Coaching

Brand Strategy

Effective Brand Strategy is more than a clever tagline or passionate positioning statement – it's about creating blueprint for the future by applying thoughtful and considered consumer-centric solutions. Our capabilities include:

• Innovation Strategy
• Brand Audit
• Competitive Assessment
• Social Media Activation
• Experiential Marketing
• Product and Service Launch
• Content Development
• Retail and Merchandising Solutions
• Communications
• Talent Acquisition