behind the scenes.
In Your Head is the brainchild of Shannon Kelly — cultural anthropologist, merchandising
maven, gastronomic devotée, social media enthusiast, fashion addict, change-maker and
razor sharp trendscaper.
Our idea is simple. We start with a talent for attentive listening, add our unique blend of
cultural intelligence and creative inspiration, then fashion it into a finely crafted brand strategy
or marketing program designed to reach the minds (and the wallets) of your retail, food &
beverage, or lifestyle-based audience.
It’s like having a personal business stylist who’s dedicated to making your company look its
best to the people who matter most.
Shannon Kelly Trandscaper. Visionary. Synergist.
After cutting her teeth in the corporate world of coffee giants and
lifestyle retailers, Shannon Kelly decided to indulge her passion
for the thing she loved most: exploring consumer culture. As CEO
and principal catalyst behind In Your Head, Shannon transforms
her insights on food, fashion and lifestyle trends into business-
altering marketing and merchandising initiatives for companies
of all sizes — large and small, national and international.
When you work with us, you work with the real thing. A 15-year
marketing veteran with a reputation for delivering incisive brand
positioning, breakthrough creative, impressive results — and
leading the most buttoned-up team of experts in the business.